Sarah Bycroft is a New Zealand fashion designer, who has been fine tuning her skills for over a decade working with the likes of Juliette Hogan and Trelise Cooper. During that time her side hustle of creating refined, timeless bridal pieces has flourished into her own label, Runa May Bridal. Runa May is a tribute to Sarah’s late grandmother, a dress designer in the 1950s and the inspiration behind her flair for fashion.
Sarah is a designer known for a beautifully tailored look, achieving a perfect fit that compliments the beauty and uniqueness of each bride. Made-to-order by hand in New Zealand, this collection showcases her passion for beautiful fabrics and classic design — whether it is a sleek gown, a full skirt matched with a knit top, vintage lace dresses and skirts, or a silky jumpsuit, the collection is designed for modern brides looking for something unique and understated. Classic with a modern twist.
“The best part for me is the final fitting,” says Sarah. “I love seeing the look on a bride’s face when she tries on the final product. Many of my clients have cried happy tears. For me that is the best. The bride needs to feel like herself and this means feeling relaxed and comfortable. We talk about what the day entails and what they feel is important as part of their look.”
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